Blueprint Get the App
Stock investing for beginners

You don't need to pick stocks. You need a blueprint.

Answer a few questions and Blueprint builds you a portfolio from companies you already know. Track one portfolio, explore every chart range and research stocks on free Lite — for as long as you like.

On the App Store and Google Play — free Lite does not expire, no card required. Pro is optional.

Download Blueprint Portfolio on the App Store Get Blueprint Portfolio on Google Play

Blueprint never connects to your bank and never touches your money.

Never connects to your brokerage
No ads, no selling your data
Built for total beginners
No card needed for free access
How it works

Three steps. About four minutes.

Step 01

Tell it what you like

Coffee, cars, gaming, energy — pick what you actually pay attention to.

Step 02

Get a full portfolio

Not a tip or a watchlist. A complete, weighted set of holdings, built for you.

Step 03

Learn why you own it

Plain-English research on every company, so you can hold it when the market drops.

Inside the app

Nine screens, no mockups.

Everything below is the real app, captured on a phone. Lite includes your portfolio, all chart ranges, stock research and community basics; Ask Blueprint and historical modeling shown here are Pro features.

Swipe for more — tap any screen to see it full size.

Cover of The Blueprint Mindset, Part One — an eight-page PDF field note
Free — no app required

Start with the introduction

Part One of The Blueprint Mindset, reproduced in full — eight pages, six chapters on why you're buying businesses instead of tickers, the edge you already have, and the one-sentence test every holding has to pass. This introduction is free; the nine-step Blueprint Guide is included with Pro in the app. This part is yours either way, with no pitch inside.

Download the PDF 8 pages · free · no signup

No email, no account, no signup — nothing on this page asks who you are.

Pricing

Start on free Lite. Go Pro when you want more.

Lite · free, with no time limit

One portfolio. The essentials included.

Build and track one portfolio without paying or entering a card. Lite remains free for as long as you use it.

  • One portfolio and all chart ranges
  • Stock research and company details
  • Quick Intro, glossary and Beginner FAQs
  • Community basics
Optional upgrade · Pro
Pro $3.99/month

or Pro $29.99/year — about $2.50 a month

  • Multiple portfolios (up to 10)
  • Earnings grades, summaries and history
  • Discover natural-language stock search
  • Model historical backtesting
  • Market Wrap
  • Stock Spotlight
  • Mid-Week Lesson and archive
  • The nine-step Blueprint Guide
  • Ask Blueprint
Download Blueprint Portfolio on the App Store Get Blueprint Portfolio on Google Play

Pro adds these nine feature groups to everything in Lite. Subscribe only if you choose to; prices shown are USD, and the in-app store offer shows your local price before purchase. Lite remains free.

Questions

Before you download

Do I need to connect my bank or brokerage?

No. Blueprint never links to a brokerage, never holds your money, and never places a trade. You open your own account wherever you like and stay in control of every dollar.

Is this financial advice?

No. Blueprint is research and education software — general information and examples, not personalized advice. Investing in individual stocks carries risk, including losing money.

I know nothing about investing. Is it for me?

That's exactly who it's for. Lite includes the free Quick Intro, plain-English glossary, Beginner FAQs, one portfolio, all chart ranges, stock research and community basics. Ask Blueprint is available with Pro when you want more help.

Will Lite expire or start charging me?

No. Lite stays free with no time limit or card requirement. Pro is optional and only starts if you choose to subscribe through the App Store or Google Play.

How much do I need to start?

Less than you'd think. Most brokers now allow fractional shares, so you can start small and add to it. Consistency matters more than the first deposit.

How do I cancel a paid subscription?

After you subscribe to Pro, you can cancel from your iPhone or Google Play subscription settings. Lite remains free whether or not you subscribe, and includes one portfolio.

Stop reading about investing. Start owning something.

Four minutes to your first portfolio. Start with Lite for free and choose Pro only when you want more — $3.99/month or $29.99/year.

Download Blueprint Portfolio on the App Store Get Blueprint Portfolio on Google Play
Or just read the free introduction →

Lite stays free: one portfolio, all chart ranges, research and community basics · no card required · Pro is optional

Not financial advice. Blueprint is a research and education app. It doesn't give personalized advice, hold your money, or place trades, and nothing here is a recommendation to buy or sell any security. Investing involves risk, including the possible loss of principal.

Read the full disclaimer

Any companies, figures, allocations, or sample portfolios shown are illustrative examples used to explain concepts. Past performance does not guarantee future results, and no return is guaranteed. Tax rules, contribution limits, and account regulations vary by individual circumstance and change over time — consult irs.gov or a qualified tax professional for current figures. Please consult a licensed financial advisor before making investment decisions.